5 Elements of the Perfect Print Job

In the age of nearly free digital marketing resources, any funds spent on print advertising should be allocated with care. In other words, there is no reason to settle for a second-rate print job when you can achieve print perfection. Related: Why print will never die: Print vs. digital collateral When you ensure each of these 5 elements are handled with precise attention to detail, the result will be a perfect print job you can distribute with pride. Let's get started! Color consistency One of the most difficult elements of print production to perfect is color matching. You will pay more for 4-color CMYK (cyan, magenta, yellow, key/black) printing than you will for black-and-white, so you should expect your completed color print job to mirror the exact colors of your brand, logo and ad design. The best way to ensure an identical color match is to use the Pantone matching system (PMS for short). You can use Pantone swatches in two ways: for spot color printing or by inputting the RGB and HTML Pantone swatch numbers to color-match an on-screen design. Paper type The type of paper you choose for a print job will influence the success of the end result. No two paper samples are alike, and everything from the "whiteness" of the white to the texture to the weight can affect how your print job comes out. Some papers produce a cleaner fold than others. Certain papers types are longer-lasting, while others hold accurate colors better. Heavier weight papers can convey a more luxurious, opulent message. The brightness and type of finish (matte, gloss, etc.) may make the message easier or more challenging to read. Formatting Formatting refers to whether or not your print job is delivered to the printer in a format that will perfectly translate at print time. In short, you want to be sure your designer delivers a "print-ready" file in PDF format that is at least 300 dpi with trim, crop and bleed marks noted. Also, the print ready file should adhere to any specific requirements of the printer type you will be using. Without the correct file formatting, and a test print to confirm all looks as it should, you run a high risk of having to redo your job. Formatting is what ensures the design you want is the design you get at print time. Layout For any print job, you probably know from the start what information the finished piece must contain. Some common must-haves: website URL, contact information, company name & logo, and descriptions of products or services. The word "layout" refers to where and how these required items are placed, as well as what space is left for items that may come later (such as a customer mailing address or postal meter stamp). Scrutinizing the layout for font size and readability, visual impact, clarity and orientation (portrait or landscape) is key for ensuring the end print job is suited to your needs. Printing partner Finally, your completed print job is likely to be only as good as the printing partner you choose to work with. You want to select a printing partner that can provide either an electronic or hard copy test proof for your approval. Search for a printing partner who isn't satisfied until you are, who has clear policies about when a re-print can be requested. Finally, you want to select a printing partner with an excellent reputation for delivering quality print results. Translating an artistic vision from mind to screen to paper can be difficult, but with all 5 of these elements securely in place, you will see a tremendous difference in your printed materials. Ready to design your own print ideas? Lucidpress makes it easy to create beautifully branded content in a matter of minutes.

Assess the Strengths and Weaknesses of the Functionalist...

Assess the strengths and weaknesses of the functionalist approach to society (33 marks) Functionalism is seen as a macro-scale approach to society; it sees society as a whole rather than looking at parts of it. Due to this, functionalism sees society as a body (organic analogy), all the institutions work together to make society. This is particularly useful when observing society in order to understand the way in which it functions and the way in which all the institutions (organic analogy: organs within the body) work together to sustain society as a whole. Functionalism being a macro-scale approach is therefore seen as a strength as it allows functionalist sociologists to observe society, and its institutions, as a whole.†¦show more content†¦This is therefore seen as a weakness of functionalism as society does have many inequalities which functionalism fails to acknowledge. Talcott Parsons, a functionalist sociologist who elaborated on Durkheim’s work about society and its functions, claimed that society is like an organism, in particular, the human body. He argued that all institutions, such as the family and the education system, within society function together to maintain society just as the organs within a human body work together to maintain life. In particular, Parsons identified three similarities between the human body and society; he claimed that they were both systems within themselves – all the parts of a body and the institutions within society fit together in fixed ways. He also identified that these ‘systems’ have needs – the human body needs nutrition to help it sustain life, whereas society needs adequate socialisation in order for society to continue functioning in the way that it does. Parsons also stated that both the human body and society have functions – the functions of the systems within the human body ensure that the body’s needs are meet thus maintaining life; whereas, in society, the economy functions to maintain the social system. As parsons’ analogy helps sociologists to better understand the way in which institutions in society workShow MoreRelatedMarxists theory to the sociological understanding of crime and deviance913 Words   |  4 Pagesï » ¿Assess the contribution of the Marxist theory to the sociological understanding of crime and deviance. (21 marks) Marxism is a macro/structural approach to society, meaning that it looks at the large-scale societal structure for answers about how society works and operates and explores crime and deviance in relation to classes within a capitalist society. Marxists claim that laws do not reflect a value consensus, instead laws and law enforcement benefits the rich (protection of private property)Read MoreStrengths and Weaknesses of the Functionalist View on Society1459 Words   |  6 PagesAssess the strengths and weaknesses of the functionalist view on society. Functionalism is a consensus perspective, whereby society is based on shared values and norms into which members are socialised. For functionalists, society is seen as a system of social institutions such as the economy, religion and the family all of which perform socialisation functions. A strength of the functionalist theory is that it a macro level structural theory which uses an organic analogy- using the body asRead MoreBio and Socio Medical691 Words   |  3 Pagesexcludes psychological, environmental, and social influences. This model relates to the functionalist approach of health as it specifies that health is the absences of disease and it’s regarded as dysfunctional for the society as individuals cannot make a positive contribution to the running of society. According to the perspective of Marxists, he argued that doctors encourage the production rate of the society by explaining health as the potential to work, he also disseminated that working is betterRead MoreFamily as a Social Institution Essay1518 Words   |  7 Pagesrelation to the notion of families as authority relations rather than our modern terminology being of families as groups of loved ones. It is also important to note that marriage in those other than the elite in most white Christian societies was not a ceremony performed until the last 250 years or so. This was because of the way in which land and other things of value were to be divided and as only the rich had to worry about disbursement of assets after their deaths theyRead MoreFundamental Values Of Society And The Human Body2729 Words   |  11 Pagessociological perspectives Functionalism The functionalist method to sociology is best known for comparing society to the human body. The different institutions in society each have special offers to produce just as the body works through the structured interrelationship of basic organs, like the lungs, heart and liver. They use tactics of social control to deal distribute with abnormal members or groups, and they also work together. As a psychological approach, Talcott Parsons performed an importantRead MoreStarbucks Business Plan31663 Words   |  127 Pagestheory of science 14 3.1.1 Three methodological views of Arbnor and Bjerke 14 3.1.1.1 The analytical view 15 3.1.1.2 The systems view 17 3.1.1.3 The actors view 19 3.1.2 Four sociological paradigms of Burrell and Morgan 21 3.1.3 Functionalist paradigm 22 3.1.4 Interpretive paradigm 23 3.1.5 Radical humanist paradigm 23 3.1.6 Radical structuralist paradigm 23 3.2 Comparison of Arbnor amp; Bjerke and Burrell amp; Morgan 24 3.3 Limitations and Assumptions 26 3.4 ValidityRead MoreSociology Essay20437 Words   |  82 Pagesto make the necessary arrangement at the ï ¬ rst opportunity. C ontents Introduction to AS Sociology xxxi–l Module 1 Families and Households 1–102 Unit 1.1 Introduction Unit 1.2 Theoretical Explanations of the Role of Families in society Unit 1.3 Social Change and Families and Households: Demographic trends and statistical evidence Unit 1.4 Marriage, Cohabitation and Divorce Unit 1.5 Older Relatives and Children in Families Unit 1.6 Domestic Division of Labour Debate and PowerRead MoreOrganisational Theory230255 Words   |  922 Pagesand Johnson have provided. They have done some sterling service in bringing together the very diverse strands of work that today qualify as constituting the subject of organisational theory. Whilst their writing is accessible and engaging, their approach is scholarly and serious. It is so easy for students (and indeed others who should know better) to trivialize this very problematic and challenging subject. This is not the case with the present book. This is a book that deserves to achieve a wideRead MoreContemporary Issues in Management Accounting211377 Words   |  846 Pagesaccounting. Serious in intent, he has striven both to illuminate practice and to provide ways of improving it. Although always appealing to his economic understandings, he has been open to a wide variety of other ideas, recognizing their intellectual strengths and capabilities rather than making artificial distinctions between what is acceptabl e and what is not. He also has contributed widely to the accounting literature, taking forward the British tradition of economic theorizing in financial accountingRead MoreStephen P. Robbins Timothy A. Judge (2011) Organizational Behaviour 15th Edition New Jersey: Prentice Hall393164 Words   |  1573 Pagesand Organizational Psychology. Fellowship: Dr. Judge is a fellow of the American Psychological Association, the Academy of Management, the Society for Industrial and Organizational Psychology, and the American Psychological Society. Awards: In 1995, Dr. Judge received the Ernest J. McCormick Award for Distinguished Early Career Contributions from the Society for Industrial and Organizational Psychology. In 2001, he received the Larry L. Cummings Award for mid-career contributions from the Organizational

Essay Men Vs. Women in Professional Sports - 1450 Words

Men Vs. Women in Professional Sports nbsp;nbsp;nbsp;nbsp;nbsp;Ever since the ancient Greece, men have held athletic competitions or sports. It is only in modern times that women have had an opportunity to compete. Most sports still don’t have men and women directly competing against one another. In the past athletic instructors adapted the rules to make sports less physically taxing for women. For instance in basketball, to ensure that girls maintain proper decorum, they were forbidden from snatching the ball and dribbling it more than three times in row. Females would not be considered strong enough to play a full-court basketball game until 1971. Women have struggled to be taken seriously as athletes for more than two centuries.†¦show more content†¦Women first started taking great strides in professional sports during World War II. When the male professional baseball players went off to war, a group of team owners started a professional league for woman (the All-Am erican Girls Professional Baseball League). This league turned out to be successful. After the men came back from war, however the woman’s league could no longer sustain itself financially and had to shut down. Over the past twenty years, however there have been more and more professional women sports leagues opening and prospering. One such league is the WNBA (Women’s National Basketball Association), while the league opened being financially backed by the male league (NBA) over its first five years it has become a financial success with high profits and good TV ratings on major and cable networks. Some woman’s leagues even become just as or ever more successful that there male counterparts. An example of such a league in the women’s professional tennis tour which lately has had better television ratings and draws more fans than its male counterpart. In 2001 for the first time, ever the woman’s Final at the US Open Tennis Championship (the tours m ost prestigious played in the United States) was broadcast on a major television network (NBC) in primetime (8pm). Media coverage of womens sports is considered important because it increases the level ofShow MoreRelatedMen vs. Women in Professional Sports1502 Words   |  7 PagesMen Vs. Women in Professional Sports Ever since the ancient Greece, men have held athletic competitions or sports. It is only in modern times that women have had an opportunity to compete. Most sports still dont have men and women directly competing against one another. In the past athletic instructors adapted the rules to make sports less physically taxing for women. 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In the following paragraphs, these three studies will be discussed in further detail. Protein is one of the three macronutrients requiredRead More Women in Sports and Sports Broadcasting Essay584 Words   |  3 PagesWomen in Sports and Sports Broadcasting Before I conducted this media analysis about women in sports and sport broadcasting, I hypothesized the obvious - that more male sports would be in the media, and that there would be more male sports broadcasters as well. Through my observations I did find that the sports arena and sports broadcasting sphere are male dominated. However, I also found that although there are not many stories about women, there has been a steady progression and magazinesRead MoreGender Stereotyping Of Sports Media1743 Words   |  7 PagesGender stereotyping in sports media is something we see everyday in magazines and on TV. Since sports were invented, males have dominated one of Canada’s largest pastimes. 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One of the top associations in American sports today is The National BasketballRead MoreFemale Athletes And Sports Teams Essay1581 Words   |  7 PagesEssay Female athletes and sports leagues are viewed as less important than men’s professional athletics. This is because gender stereotypes are still evident in our society, which is shown in the way women are presented in sports media and that sports leadership roles are mainly male oriented in our society. There is a small percentage of female voicing at the higher levels of sports organizations, in Australian and Canadian leagues. This reflects why we need more women at the heads of these organizationRead MoreWomen Discrimination In Sports1572 Words   |  7 PagesDiscrimination in Women Sports Women have always been the minority in today’s world whether that’s in the work force or even in sports. Title IX a act that was made by the United States Congress in 1972 that said that no one should be denied to play, receive financial aid, or discrimination to any education program or activity that pertains to only one sex. (Senne 1) This act was a step towards more female participation and less discrimination, but those stereotypes most of society believes in stillRead MoreGender Inequalities Of Sports And Gender Inequality1468 Words   |  6 PagesGender Inequalities in Sport Men throughout history have been the dominant gender, from the times of hunting with stone weapons to the modern day metal and automated machines. Many negative connotations are thought of when comparing women to men like strength, but less so when comparing men to women. Is it the society’s view that women are weaker than men or is it a natural fact brought to light? In sports women experience many prejudices, but even so some sports are equal or even female dominant

Erving Goffman Stigma free essay sample

An ethics of enhancement should not rest on blanket judgments; it should ask us to distinguish between the kinds of activities we want to enhance. Both students and academics have turned to cognition-enhancing drugs in significant numbers—but is their enhancement a form of cheating? The answer should hinge on whether the activity subject to enhancement is zero-sum or non-zero-sum, and whether one is more concerned with excellence in process or excellence in outcome. Cognitive enhancement should be especially tolerated when the activities at stake are non-zero-sum and when the importance of process is outweighed by the importance of outcome. The use of cognition-enhancing drugs does not unnaturally cheapen accomplishments achieved under their influence; instead, cognitive enhancement is in line with well-established conceptions of collaborative authorship, which shift the locus of praise and blame from individual creators to the ultimate products of their efforts. an essay on performance-enhancing drugs, author Chuck Klosterman (2007) argues that the category of enhancers extends from hallucinogens used to inspire music to steroids used to strengthen athletes—and he criticizes those who would excuse one means of enhancement while railing against the other as a form of cheating: After the summer of 1964, the Beatles started taking serious drugs, and those drugs altered their musical performance. Though it may not have been their overt intent, the Beatles took performance-enhancing drugs. And . . . absolutely no one holds it against them. Although he may be exaggerating on both points, Klosterman still suggests a serious argument about our society’s tolerance of performance-enhancing drugs: tacit acceptance of performanceenhancing drugs in one sphere of human activity should entail toleration in other spheres, and anything else is hypocrisy. On the contrary, I consider the attitude he criticizes to be basically correct: meaningful ethical judgments on performance enhancement require meaningful distinctions among the activities that are subject to enhancement. It is possible for a consistent ethical schema to excuse the Beatles and condemn Palmeiro. I focus my argument on cognition-enhancing drugs (CEDs) and their effects on one’s understanding of cheating and human accomplishment. Although CEDs raise a number of difficult ethical questions—including issues of distributive justice, social pressure to conform, and â€Å"hubris† in altering human nature—I set those questions aside to focus in depth on cheating and accomplishment. I also refer frequently to the use of CEDs in academic settings, which already has been a significant focus of debate; but the arguments I develop could, in principle, be extended to many other settings. I argue that two distinctions among activities are especially important for developing a coherent ethics of enhancement. The first is between activities that are zero-sum and non-zero-sum. The second is between activities that are predominately characterized by what I call â€Å"process goods,† excellence in the performance of an activity, or by â€Å"outcome goods,† the benefits an activity creates. Activities in academic settings may fall anywhere in this framework; willingness to tolerate the use of CEDs should largely depend on where the activities fall. Among the most common CEDs are modafinil, methylphenidate, and dextroamphetamine, which are available under the brand names Provigil, [ 146 ] Goodman †¢ CoGnitive enhanCement, CheatinG, and aCComplishment Ritalin, and Adderall, respectively. Although originally developed to treat diagnosed conditions ranging from narcolepsy to attention deficit hyperactivity disorder, their off-label use has been reported to increase users’ recall, attention span, and ability to focus on cognitive tasks; in addition, modafinil has been shown to increase wakefulness (Butcher 2003; greely et al. 2008). Some CEDs also seem to enhance users’ â€Å"executive function,† or problem-solving ability (Mehlman 2004, p. 484). Beyond the currently available drugs, research into Alzheimer’s disease and other causes of cognitive decline in the elderly is likely to contribute, intentionally or not, to the further development of CEDs: The federal government’s annual expenditure of hundreds of millions of dollars on Alzheimer’s research alone may result in CEDs that are safer and more effective than those currently available (Mehlman 2004, p. 485). Anecdotal reports provide some insight into the effects of CEDs and the subjective experience of their use. Perplexed, I got up, made a sandwich—and I was overcome with the urge to write an article that had been kicking around my subconscious for months. It rushed out of me in a few hours, and it was better than usual. . . . I was just able to glide into a state of concentration—deep, cool, effortless concentration. It was like I had opened a window in my brain and all the stuffy air had seeped out, to be replaced by a calm breeze. Once that article was finished, I wanted to do more. I wrote another article, all of it springing out of my mind effortlessly. (Hari 2008) Another journalist, David Plotz of Slate, found similar results in his own unscientific experiment. He recorded the effects of two days of modafinil use in real time: â€Å"Today I am the picture of vivacity. I am working about twice as fast as usual. I have a desperate urge to write. .